Singapore FC Announce Partnership with Storewise

  • Singapore FC ink partnership with team focused Singapore digital tech start up
  • StoreWise helps retail teams deliver operational excellence in store and as a result, an outstanding customer experience. Every time. Every day.

Singapore Football Club(SFC) has announced a new partnership, with fast growing Singaporean digital start up StoreWise.

StoreWise’s mission is to give retail teams the tools they need to excel in store, every time, every day. StoreWise connects people, apps and data to automate and streamline in-store day to day operations.

The partnership comes as Singapore Football Club (SFC), prepares to play in the HKFC Citi Soccer Sevens tournament next week

English clubs Aston Villa, Newcastle United, Brighton & Hove Albion, Leicester City, Fulham and QPR will all be taking part as well Scottish giants Rangers FC. Hong Kong Premier League teams Kitchee and Tai Po as well as Hong Kong’s Under 23 team will also be playing. The tournament, hosted by Hong Kong Football Club at Happy Valley Stadium, will be taking place for the first time since the pandemic.

Singapore FC Managing Director, Dom Lane said “Storewise is focused on helping teams perform at their best. This partnership, comes at the perfect time for our club, as we prepare to play against some of Europe’s leading teams in Hong Kong.”

About StoreWise: StoreWise is a rapidly growing Singapore based digital tech start up. Since 2017, StoreWise has worked with over 250 retailers and brands across Singapore, Malaysia and Australia to help in-store teams and sales representatives be at their very best every day, with each customer. 


StoreWise has already worked with some of the worlds’ biggest brands including Unilever, Colgate-Palmolive, Fraser & Neave and established strategic partnerships with NielsenIQ and GS1. StoreWise was accelerated by Facebook & IMDA, Unilever Foundry, 500 Startups, Plug & Play and was a finalist at the VISA Everywhere challenge.


For more information visit: www.getstorewise.com and follow us on LinkedIn at www.linkedin.com/company/storewiseai

About SFC: Singapore Football Club is committed to providing the best environment for footballers of different ages, genders, and abilities that seek competitive, well organized football.

For more information visit: www.singaporefootballclub.com

Singapore Football Club is one for Singapore’s fastest growing sports clubs. It operates a number of men’s and women’s teams in addition to a youth academy that works alongside five partner schools as part of the club’s strong commitment to Singapore’s grassroots football. The club’s academy caters for girls and boys between the ages of six up to nineteen years old.

The club has three main focuses: 

1). Providing Pathways: Empowering players to fulfil their personal objectives

2). Providing Opportunities: Enabling Singaporeans of any age, or ability, to have the opportunity to play football

3). Character Development: Developing positive character traits, so that their young members can thrive on and off the pitch

For the latest news and information about Singapore Football Club (SFC), like or follow SFC’s social media channels, engage by using the hashtag #SingaporeFootballClub or visit www.singaporefootballclub.com

For partnership enquiries and commercial opportunities please email info@singaporefootballclub.com or visit www.singaporefootballclub.com

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